Treasury Management and Finance teams are always slammed with data and transactions coming into the business.Sometimes that makes it hard to see beyond the day-to-day.
One of the premiere industry sites and marketplaces, Cardfellow.com, profiled Red Carpet Software. According to their website, “CardFellow is an advocate for fair and honest credit card processing fees that hosts an online venue where credit card processors compete for businesses.” Cardfellow.com helps all types of businesses secure the most competitive processing solution. Their guidance is not influenced by profit and the solutions available in their marketplace cover every major processing platform on the market today.
Chargebacks are a nasty cost of doing business when it comes to offering your customer’s electronic payment options. However, did you know that every chargeback you receive is accompanied by a reason code? These codes differ by the card network but serve the purpose of describing the motivation behind the transaction dispute that has led to your chargeback. What’s more impactful for your internal metrics and performance is using these codes to optimize your business for better
First Touch Payment Solutions is an industry leading provider of integrated software and technology services that simplify the complexities of financial and treasury management’s operations, information technology file management, monitoring and movement, and money service businesses risk and financial operations management. First Touch Payment Solutions provides visibility, control and compliance while intuitive design features simplify financial data reporting, workflow and oversight. Since 2009, First Touch’s applications have helped national organizations of every size improve productivity, lower costs and grow revenue.
First Touch Payment Solutions (FTPS) was founded in 2009 in Memphis, Tennessee to deliver advanced payment processing data application solutions for businesses.
When FTPS first started they established a business relationship with First Data Corporation, the world’s largest processor of debit and credit card transactions, to sell and support a variety of merchant services and products to medium and large businesses throughout America. It was in that time as a merchant services provider that we began to notice the unique and complex electronic payment acceptance and management challenges businesses face. Merchants face the inability to handle the complexity of their electronic payments portfolio as part of normal business processes. Fragmented workflows and manual efforts tend to generate slow reporting, errors and unreliable data and insights into important factors within a business’ growth, cost savings and overall directional strategy.
Today, First Touch Payment Solutions provides integrated software solutions such as: Red Carpet Software, which simplifies the complexities of financial and treasury management’s operations on handling electronic payments. Our OnTrac application provides information technology departments with better and more enhanced file management, monitoring and movement software. Lastly, V-Cash, gives money service businesses (MSBs) risk and financial operations management software to help them grow revenue but control risk like never before. First Touch Payment Solutions provides visibility, control and compliance with each solution while our product’s intuitive design features simplify data reporting, workflow and oversight.
Founder/President & CEO
Larry Thornton is a self-made entrepreneur who has founded multiple software companies with significant market share in the Check Processing and ATM Deposit Processing market in many large banks in America and Europe, with good penetration in the Community Bank market as well. Larry developed strong Business Relationships with large public companies, like IBM, Unisys, and NCR Corporation to leverage their hardware platforms, software platforms, and customer relationships to open doors to develop a suite of Mission Critical Software Applications, (The Payments Navigator) that are licensed and supported by the staff at Software Earnings, Inc. in Memphis, Tennessee. The following is a partial list of customers that have licensed software from SEI: Bank of America, CitiBank, Wells Fargo, Key Bank, JP Morgan Chase, BB&T Bank, Regions Bank, SunTrust Bank, First Tennessee Bank, Citizens Bank, and Barclays Bank, Federal Reserve Bank, and 70 community banks. Larry serves as founder, President, and CEO of Software Earnings, Inc. for the past 26 years.
As payment methods continue to change, Larry founded First Touch Payments Solutions, LLC to embrace the rising number of credit card and debit card transactions processed around the world. The company established a business relationship with First Data Corporation, the world’s largest processor of Debit and Credit transactions, where FTPS sells and supports a variety of Merchant services and products to medium and large business throughout America. The company has now developed a new suite of software applications specifically for managing credit card and debit card transaction activity. The new suite is called (Red Carpet Software) and provides Executives and management with Dashboards to monitor payment activities and events within their businesses. Larry has served as founder, president and CEO of First Touch Payment Solutions, LLC for the past five years.
Debbie Thornton has served as the CEO and President of First Touch Payment Solutions since 2015 prior to that she has managed several of her own businesses and brings vast leadership experience to First Touch Payment Solutions in a variety of areas including finance and accounting.
Chief Operating Officer
David Garavelli’s career in the banking industry began after his graduation from Southwest Community College in Memphis, Tenn. He began working at First Tennessee Bank in 1980, where he ran operations for First Express, a national check clearing business. In 1988, Garavelli began working for First American Bank heading their West Tennessee operations . He worked for the Federal Reserve Bank of St. Louis from 1991-1996 before returning to First Tennessee Bank to run their document processing and returns.
Garavelli began his career at Software Earnings as Director of Consulting and has since been promoted senior vice president of business development, senior vice president and industry specialist, and executive vice president of product management. He currently serves as Software Earnings’ chief operations officer. Garavelli says a highlight of his career was the development of Software Earnings’ check optimization product. He played an instrumental role in this project. The solution allowed banks to move away from keying at proof machines to keying online from an electronic image. Garavelli’s favorite role at Software Earnings is getting people to work together toward the common goal of customer satisfaction. This includes coordinating sales, development, product ownership, and customer support into one effective operation. He is also passionate about customer relationships, and he enjoys visiting customers and building vendor relationships.
As chief operations officer it is his responsibility to lead everything customer-related, including projects, services, and coding. Garavelli describes his position as a total customer commitment leader. By utilizing his strong coordination and management skills, he leads the company’s operations to provide high quality products and services for customers. Garavelli also serves as COO for FTPS’ sister company, Software Earnings.
Executive Vice President, Client Services
Mark Reasons has been in the Check Processing industry for 23 years. He joined First Touch Payments Solutions’ sister company, Software Earnings, in late 2000 as a Project Manager. Previously in his esteemed career, Reasons managed two community bank operations centers, was a Check Operations Supervisor over both the Item Processing and Research /Adjustments departments of The Federal Reserve Bank – Memphis, was an Item Processing Shift Manager at First Tennessee Bank and Senior Consultant for Profit Resources Inc.
He oversees the overall management of First Touch Payment Solutions customer facing services including Customer Support and Business Support.
Chief Technology Officer
Tim Woodard is currently the Chief Technology officer at First Touch Payment Solutions. As the CTO he directs the company’s product strategy and is responsible for product architecture, implementation and operations. He also considers himself a relationship manager. Making sure all customers are treated with the utmost respect and integrity is Tim’s trademark.
Woodard has over 16 years’ experience in the banking industry. After attending University of Memphis, he was fortunate to receive a position at Check Solutions in the IT department. In that role he helped solve any and all IT related issues in house. After a few years, he started traveling around the country installing check processing software. In 2003, Woodard was pleased to accept a position as an Implementation Specialist with Software Earnings. In the last 11 years he has installed, configured and supported software implementations at over 50 different banks. In 2013 he was promoted to his current role at Software Earnings and First Touch Payment Solutions.